Marketing Research

My main goal is to pursue a career in Marketing Research.  To do so there are many options and paths that I may follow.  Here below are skills that I believe would be effective and useful for a career in marketing research.

• Developing Surveys
• Gathering Data (Primary)
• Finding Data (Secondary)
• Interpreting Data
• Statistical Tests (Quantitative)
• Text Interpretation (Qualitative)
• Conducting Interviews/Focus Groups (Qualitative)

I will most definitely need to pursue further education in not only software but method.  Also joining organizations is an important factor as well.

• SPSS
• SAS
• Higher Education (Quantitative Psychology)
• Marketing Research Association